Questions people actually ask before joining Guild Ads

Guild Ads is trying to make the tradeoff feel better on both sides. Advertisers buy a clear share of the network for a week instead of living in auctions. Publishers add one labeled slot, keep a lightweight integration, and avoid cross-app tracking. The goal is simple: let indie apps advertise and monetize without the usual ad-tech mess.

Yes. One account can do both. You can advertise your app across the network, earn cash from your own free users, and use credits to offset future bookings. Finalized publisher earnings also create a permanent 10% bonus credit, which makes reinvesting back into your own app straightforward.

Guild Ads is built for indie app developers. Advertiser setup supports App Store apps and websites, while publisher setup is currently iOS-only.

Yes. When you book next week, that setup also becomes your recurring plan for later weeks. You can change the share, budget cap, or credit setting at any time, or pause and cancel it entirely.

Advertisers book a percentage of the network for a week. Only confirmed purchases from the active UTC week can serve. If the week is undersold, delivery is normalized across the sold share, so your booked share behaves more like a floor than a hard ceiling.

Yes. If the week is undersold, the sold share is split across the advertisers who did buy. Example: if two advertisers each buy 35% and the remaining 30% goes unsold, they each end up with about half of delivered inventory that week.

Publisher cash payouts come only from real advertiser cash spend. Credits help advertisers buy more, but they do not increase the publisher cash pool.

Each finalized week keeps 30% of advertiser cash spend for the platform and pays the remaining 70% to publishers. Each publisher app earns its share of that pool based on its share of counted users for the week.

Guild Ads counts distinct users inside each publisher app for the week. It does not try to stitch the same person together across different apps, which is how it avoids cross-app tracking.

Credits are account-level buying power inside Guild Ads. You can earn them from publisher performance or receive promo grants, then use them across the apps you own.

No. Bonus credits from finalized publisher earnings do not expire under the current rules.

After a week closes and earnings are finalized, Guild Ads issues bonus credits equal to 10% of that week’s gross publisher earnings. Those credits can be used on future bookings.

Yes. Eligible publisher cash earnings can be converted to credits at a 1:1 rate. It is a one-way conversion, so once you convert them they stay credits.

Guild Ads holds publisher cash payouts for 14 days after a week closes to cover reconciliation, refunds, and chargeback risk. In practice, weekly earnings become payable 21 days after the week started.

Booking is next-week-only. When a week locks and starts, its sold share sets the price for the newly bookable following week using the posted repricing rules.

If a locked week sold at least 90%, the next week goes up 10%. At least 70% sold goes up 5%. A 50-69% week stays flat. A 30-49% week drops 5%. Below 30% drops 10%.