Built for Indie Apps

Reach new users, earn weekly revenue, and fund ad-free upgrades.

Guild Ads is a privacy-first ad network where advertisers buy a weekly share of the network, and publishers earn based on the users they reach inside their own app. No cross-app tracking.

Advertisers Buy Weekly Share
Buy 30% of the network, get shown 30% of the time that week.
Publishers Earn by User Reach
Get paid by your share of network app-users reached in your placements.
70% Paid Out Weekly
70% of weekly advertiser spend is split directly among publishers.

How The Network Works Each Week

Simple market mechanics, clear math, and transparent payout rules.

1. Advertisers Buy Share
Advertisers purchase a percentage of all ad spots across the network for the week.
2. Price Resets Weekly
Next week's price is set from last week's inventory and demand.
3. Publishers Show Ads
Add one or more placements with the SDK and start serving sponsor cards in your app.
4. Weekly Payout Distribution
70% of advertiser spend is paid to publishers based on their share of network app-users reached.

Weekly Network Calculator

Tune advertiser share and publisher reach to see how money moves each week.

App A

Trail Notes

App B

Echo Harbor

App C

Goal Grid

App D

ShopSprint

Example Weekly Network Cost
Adjust this to model larger or smaller weeks.

$10,000

Advertisers (Buy Weekly Share)
If an app buys 40% of the network, it pays 40% of weekly network cost.

App A

Trail Notes

40% - $4,000

$10,000 * 40% = $4,000

App B

Echo Harbor

40% - $4,000

$10,000 * 40% = $4,000

App C

Goal Grid

20% - $2,000

$10,000 * 20% = $2,000

Publishers (Reach Share)
70% of weekly network cost is split by each app's share of users reached.

App B

Echo Harbor

30% - $2,100

$7,000 * 30% = $2,100

App C

Goal Grid

30% - $2,100

$7,000 * 30% = $2,100

App D

ShopSprint

40% - $2,800

$7,000 * 40% = $2,800

What Happens When Apps Both Advertise and Publish?
When a publisher is also an advertiser, payout offsets ad spend.

Publisher payout pool: $7,000 ($10,000 * 70%)

App B

Echo Harbor

Ad spend: $4,000

Payout: $2,100

Net: $1,900 owed

App C

Goal Grid

Ad spend: $2,000

Payout: $2,100

Net: $100 received

In this scenario, App B only pays the difference: $1,900. App C gets paid out $100 after covering ad spend.

Distinct users are counted within each app to avoid cross-app tracking.

For Advertisers
Clear weekly reach with share-based delivery.

You buy a share of the network for a week. If you buy 30%, your ad should appear about 30% of the time.

This is designed for indie teams that want predictable exposure without surveillance-style targeting.

For Publishers
Earn a new line of revenue without compromising user trust.

If your app accounts for 30% of the network's app-users reached that week, you receive 30% of the publisher payout pool.

Distinct users are counted within each app to avoid cross-app tracking.

Publisher Credits + Bonus
Apply publisher payout to future ads and get a limited-time 10% bonus.

This gives indie teams a fast loop: earn from placements, then reinvest in growth across the network.

Grow and Monetize Without Creepy Tracking

Join the indie ad network designed to help you reach new users, add weekly revenue, and fund upgrades that remove ads for your most engaged customers.